Search engines such as google have made it their top priority to make it easier and harder to search the web. The most recent initiative was the involvement of AI everywhere. Adding AI to search engines will likely be an ongoing thing that sites like google will pursue. The introduction of AI into Google search has caused it to become more accessible but has also caused people to do less in-depth research on the internet and settling for the first (being AI overview) or maybe second result on Google (usually a sponsored website).
“The Google we know now might even cease to exist, and AI models will handle online searches instead.” Rasymas, T. (2024, March 6). Here’s How the Internet Will Look Like in 2050.
https://www.hostinger.com/blog/internet-in-2050